Building a medical billing company today is often complex and hard to do. Many medical billers will tell you that they cannot understand billing effectively. You need to have a good plan in order to make your billing work effectively or you today. Social networks like Facebook and Reddit have great exposure. You can advertise your medical billing company here. The cost per click is often lower than search engines. However, you gain brand recognition. Search engines are often where the quality traffic is. Major search engines like Google, Yahoo and Bing seem to bring in excellent results. It is always a good idea to have these companies promoting your products.